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UNIT 9. 9C, page 78

Exercise 1  

1 adverts
2 brand
3 agencies
4 slogan
5 products
6 placement


Exercise 2
1 C
2 A
3 B
4 A
5 C
6 B


Presenter Hello, and welcome to this week’s edition of Beat the Brands. Today, we’ve got Rick Davis in the studio with us to give us some ideas about how to get the most out of games consoles. Rick?
Rick Yes, well, as everyone knows, the manufacturers of games consoles want to keep the prices of their products as high as possible. The consoles get to their real, natural price about six months after they come out on the market – this is a reduction of more or less 25%. After a year, they can fall to about half their original price. So, if you want to buy a new games console, it’s better to wait until the prices come down.
Presenter Right. Any other tips?
Rick Well, another problem is that the new console might not actually be successful with the public. If this happens, software companies will stop making games for it, and you could have a nice new console but no games to play on it. I suggest you wait for a year after the console is out on the market. That way, you’ll be able to decide if it is a good product to buy or not, and if it is, you’ll get it at a much better price.
Presenter And what about new games?
Rick It’s the same issue. Software companies invest a lot of money in advertising new games and they are much more expensive when they first come out. If you wait for a while, you can read people’s reviews on the Internet, or in your favourite games magazines, to see if the game really is as good as the advert says it is.
Presenter Is it better to buy used games, then?
Rick I would say yes. The price is often less than half the price of the new game. You can also sell your own games once you’ve finished with them to help you pay for a new one. My advice is to sell as fast as possible to get the best price for your games.
Presenter Thanks, Rick.

Exercise 3
1 F
2 T
3 T
4 F
5 T
6 F

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